3 Unique Ways Brands Are Extending Their Reach (Beyond Social)

Step aside, social media. With 90% of consumers now seeking authenticity beyond conventional platforms, it’s more important than ever for brands to stand out in the digital crowd.

While social media may be the go-to marketing channel across the board, it’s hardly a secret that sites like Facebook and Instagram have become oversaturated with advertising messages. So, no matter how entertaining and eye-catching your TikTok might be, you have to remember that the average consumer may see up to 5,000 ads per day. The solution? Outside-the-box outreach strategies—and one of the most effective is implementing specialized domains. 

Unique, authentic, and descriptive top-level domains (TLDs) like .bio, .pro., and .fyi can help you attract attention, tap into that “realness” consumers are after, and stand out from your competitors. Learn how below.

1. Leveraging Specialized Domains: .bio, .pro, and .fyi

Gone are the days when legacy web addresses ruled the internet. Today, the global domain names market continues to experience rapid growth—so much so that it’s anticipated to become a $745.5 million enterprise by 2030. It’s no wonder: A custom domain name can seamlessly fortify your brand’s identity. Offering these domains to your customers can also help your platform unlock—and scale—new revenue streams.

Here are three emerging domains to pay attention to:

Personalized .bio Domains

The .bio digital address is a natural, and popular fit for businesses and professionals in the creator economy, such as:

• Influencers
• YouTubers
• Artists
• Musicians
• Writers

All of these creatives (and more) have an increased need for personalized digital spaces. The TLD .bio is, therefore, optimal for websites, where they can share content, feature merchandise, showcase brand partnerships, and more. Not to mention, it’s ideal for all those “link in bios” we see across the internet. 

For instance, influencers like Kelly Uchima (@kellyu) and Monique Smith (@moniqueesmithxo) have embraced the .bio extension in their Instagram bios, showing a clear and distinctive online presence. By using .bio domains, they streamline their digital identity, making it easier for their followers to connect with all aspects of their personal brand in one place.

A .bio extension can also help brands solidify and streamline their identity while appearing more distinct. As a reseller, you can tap into this demand by offering .bio domains, helping your customers enhance their personal brands and online presence.

Personalized .pro Domains

Experts, professionals, and even avid hobbyists may benefit from a .pro domain. 

Why? 

Because it immediately shows their expertise and establishes authority and credibility. A .pro domain can be particularly useful for tech and creative entrepreneurs who value professional recognition and want to distinguish themselves from their competitors. 

For example, consider an accounting firm using the domain nyctax.pro. This specialized domain not only reinforces the firm's focus on tax services but also emphasizes its professional authority in a highly competitive market like New York City. By adopting a .pro domain, the firm effectively builds trust with clients and stands out among countless other accounting services.

Offering .pro domains allows your platform to cater to a wide range of professionals, enhancing their online identity and building trust with their audience.

Informative .fyi Domains

A digital address that instantly conveys education is ideal for individuals and businesses that provide consumers with information. 

The straightforward yet specialized .fyi domain is particularly well-suited for:

• Bloggers or brands with blogs and/or newsletters
• Content creators, such as YouTubers
• Instructional or educational websites
• News and media sites

A .fyi extension is considerably more memorable than traditional extensions, and it can also be easily integrated into your social media channels, marketing campaigns, email addresses, and more. For example, a blog focused on business startup advice might choose EntrepreneurTips.fyi to highlight the expertise of its content, reassuring readers of the well-researched insights and guidance they can expect on entrepreneurship. Similarly, a YouTuber dedicated to discussing scientific topics could use ScienceExplained.fyi, an environmental activist might select GreenPlanetAwareness.fyi to highlight their commitment to spreading awareness about environmental issues, while a trivia site could use InterestingFacts.fyi to attract trivia fans eager to explore engaging content.

By offering .fyi domains, you provide your customers with a memorable and distinctive option that can enhance their informational content and marketing efforts.

2. Strategically Using Domains for Targeted Account Marketing

Niche TLDs offer significant benefits that can enhance your platform’s market impact: 

They can:

• Boost relevance – Staying on top of domain name trends demonstrates that your platform has a finger on the pulse of ever-changing online fads. In particular, knowing current trends may help your customers amplify their market impact and stand out.

• Resonate with target audiences – A specialized domain, such as .technology or .vote, functions as a focused hub for hyper-specific information. For example, a .travel extension is well-suited for travel agencies, travel bloggers, and others who want to reinforce the nature of their goods, services, and content. The same can be said for extensions like .software or .live. Put simply, consumers know precisely what they’re getting with these extensions.  

Need some help deciding on your ideal domain offerings? Name.com, an Identity Digital company, simplifies the process of identifying, securing, and managing Identity Digital domains to ensure a quick deployment of your targeted marketing sites. 

3. Implementing Domain Reselling as a Business Strategy

For those who are new to domain reselling, here’s a refresher:

Domain reselling refers to the process of connecting customers to domain names from accredited registrars. Operating as a valuable add-on for SaaS service providers (or any platform that’s involved in their customers’ digital identity), domain reselling may:

• Improve convenience and accessibility for customers.
• Enrich the customer experience. 
• Streamline your interface and the customer’s purchase journey.
• Bolster revenues.

Domain reselling doesn’t require a significant upfront investment, nor do you need advanced technical knowledge. 

How an Identity Digital and Name.com Partnership Can Help

Identity Digital and Name.com offer the support and tools you need to enter the reselling market. With Identity Digital operating as a registry and Name.com as a registrar, we’ve got you covered in all areas! 

To be more precise, Identity Digital manages a diverse portfolio of top-level domain options and assists businesses with modernizing domain solutions. Meanwhile, Name.com provides streamlined services to get you up and running—including API and iFrame integrations into your existing platform. 

Partner with us, and our experts can walk you through the process to identify your objectives and set you in the right direction. 

Extend Your Reach and Grow Your Brand with an Identity Digital Partnership

Social media may rank as the leading channel for expanding brand awareness. However, it’s also arguably the most flooded marketing channel allowing businesses to easily get lost in the crowd.

Fortunately, specialized domains provide an online advantage. Not only do they enhance digital identities, but they may also instantly resonate with consumers, helping your platform stand out and expanding your reach beyond social media. 

Learn more about how Name.com can help you ensure your customers secure that authentic, memorable domain today. 

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Sources: 

Social Media Today. Survey reveals how consumers really judge brand authenticity (and influencers). https://www.socialmediatoday.com/news/survey-reveals-how-consumers-really-judge-brand-authenticity-and-influence/549038/

University of Southern California. Thinking vs feeling: the psychology of advertising. ​​https://appliedpsychologydegree.usc.edu/blog/thinking-vs-feeling-the-psychology-of-advertising

PR Newswire. Global domain names strategic market report 2023-2030. https://www.prnewswire.com/news-releases/global-domain-names-strategic-market-report-2023-2030---us-market-is-estimated-at-131-8-million-domain-names-registered-while-china-is-forecast-to-grow-at-12-cagr-301937858.html

Sprout Social. Brand awareness: what it is and strategies to improve it. https://sproutsocial.com/insights/brand-awareness/

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