How to Strengthen Customer Relations with Domain Reselling

Historically, customers were known to expect just two fundamental things from businesses: quality products (or services) and fair pricing. That is no longer the case today. Modern customers desire and expect much more, including lasting and meaningful relationships with the brands they engage with. They want businesses to do more than just sell them products or services. They want them to be genuine partners who understand their needs and are invested in their success.

For SaaS and B2B service providers, integrating domain services into your platform allows you to offer a value-added feature that enhances your customers’ digital presence and positions your business as a committed partner to their growth and success. This, in turn, helps build strong and trustworthy connections with customers that foster loyalty and retention.

Let’s explore how domain reselling can help your business build deeper customer relationships and drive sustained success.

The Benefits of Domain Reselling in Customer Retention

Domain reselling offers a unique opportunity to enhance customer retention by providing tailored solutions that meet the evolving needs of your clients. Here are the main ways this valuable service can help: 

Build Long-Term Customer Relationships

Offering domain reselling positions your platform as a trusted, long-term partner rather than just a transactional service provider. Customers will come to rely on you for both their initial domain registrations and ongoing domain management, adding to their trust in your platform. By supporting their business growth over time with convenient, integrated services, you establish deeper, more loyal relationships that foster lasting connections.

Enhance Brand Loyalty

Personalized and relevant domain options improve each customer’s experience and strengthen their connection to your platform. By offering customized domain choices that suit their brand identity, you become their go-to solution for domain-related needs. When customers think about expanding or refining their online presence, they’ll naturally return to your platform, keeping your brand top-of-mind and reinforcing loyalty with each interaction.

Boost Renewals and Upgrades

Domain reselling opens doors to upselling additional services, such as hosting, email, and security features. Integrating domains as part of a premium product package provides a compelling reason for freemium users to upgrade to paid plans. With each domain renewal and upsell opportunity, you not only drive additional revenue but also enhance long-term relationships by embedding your services into their operations.

Reduce Churn

Simplifying the domain setup and renewal process minimizes friction, making it easier for customers to remain engaged with your platform. A hassle-free experience, with automated renewals and straightforward management, reduces customer frustration and encourages them to stay. When customers encounter fewer obstacles, they’re more likely to continue using your platform, resulting in lower churn rates and sustained loyalty.

Increase Customer Stickiness

Integrating domain management services directly into your platform makes it indispensable to your customers. By providing ongoing domain-related services — such as renewals, updates, and support — your customers are more likely to keep coming back, establishing consistent engagement that embeds your platform deeply within their business processes. This increased “stickiness” leads to higher customer retention and greater lifetime value.

Measuring the Impact of Domain Reselling 

You’ve successfully integrated domain reselling into your platform. So, how do you know if this is actually translating into actual value for your business? By tracking several key performance indicators, including the following:

• Domain Renewal Rates: A key indicator of customer satisfaction is the rate at which clients renew their domain registrations. A high renewal rate suggests that your domain reselling and management services are delivering consistent value, keeping customers satisfied enough to continue using your platform for their domain-related service needs. 
• Increase in the Number of Paying Customers: Another sign that domain reselling is making a positive impact on your business is an increase in the number of paying customers. Tracking the number of users who upgrade to paid plans due to the availability of personalized domain names provides a clear indication of this feature’s value to your business.
• Client Retention and Lifetime Value (LTV): Customer retention rates and lifetime value are crucial metrics for evaluating long-term customer satisfaction. Domain reselling contributes to these metrics by creating recurring touchpoints and keeping customers engaged with your platform over time. An increase in customer retention and LTV is, therefore, another great indicator that domain reselling is adding value to your business.  

How Name.com and Identity Digital Simplify Domain Reselling

Name.com and Identity Digital offer an efficient, user-friendly solution that makes domain reselling easy for both you and your customers. With advanced technology and a diverse catalog of TLDs, here’s what you can expect:

1. Ease of Integration

Name.com makes it easy to incorporate domain reselling into your platform through two flexible options: iFrames and APIs. The iFrame option is a quick, plug-and-play solution that lets you embed domain registration functionality directly into your platform with minimal setup. For businesses needing more control, the API integration enables a fully customized domain registration experience that aligns with your brand’s look and feel.

2. Customizable Options

With access to Identity Digital’s comprehensive catalog of TLDs, including niche and industry-specific domains (e.g., .bio, .pro, .world, and more), you can cater to a wide range of customer preferences. Offering personalized and relevant domain options enhances the customer experience, ensuring they find a domain that aligns with their brand and reinforces their connection to your platform.

3. Automated Processes

Essential domain management tasks, such as renewals, transfers, and customer notifications, can be automated. This reduces the operational burden on your team while ensuring a hassle-free experience for customers. By automating routine tasks, customers are kept engaged without requiring ongoing manual intervention, enhancing the overall efficiency of your platform.

Case Study: Successful Domain Reselling Strategies for B2B Platforms

Beacons, a B2B platform, successfully leveraged domain reselling to boost customer satisfaction and retention by integrating Name.com’s reseller solution. This integration simplified domain registration and setup, allowing users to secure custom domains like .bio and .video without leaving the Beacons platform. By keeping customers within the purchase flow, Beacons reduced friction, enhancing the overall user experience.

Kaitlin Macholz, Beacons’ Product Marketing Lead, noted, “We can position ourselves as a one-stop shop for our target market because we now can offer everything they need. That sets us apart from other providers in our industry.”

This strategy led to a tripling of Beacons’ paid accounts and a 15% increase in customer LTV. By offering easy access to personalized domains, Beacons effectively motivated free users to upgrade and encouraged longer-term customer loyalty.

Getting Started with Domain Reselling Through Identity Digital

Interested in offering domain reselling but not sure where to begin?

Identity Digital provides all the tools and support you need to add this feature to your business model seamlessly. Whether you’re a SaaS provider or a B2B service platform, you’ll benefit from flexible reseller solutions that can be tailored to your unique needs. 

Our dedicated team is ready to provide personalized guidance and help you integrate our domain reseller solutions seamlessly into your platform. Don’t miss the opportunity to elevate your offerings with our domain reselling services — contact us today.