Elevate Your Gaming Platform with Custom Game Sharing Links

Being part of a community is one of the core benefits of online gaming. Case in point: one study showed that 84% of gamers surveyed shared their gaming links with others, whether promoting their game live stream or giving others a chance to tap into a multiplayer experience.¹

As a result, most gamers are looking for easy ways to game-share—82% surveyed said they want the gaming platforms they use to offer custom, concise links that streamline the process.²

Although many platforms provide generic shareable links, they often lack the memorability and convenience of a custom link. By allowing gamers to use custom links on your gaming platform, you can provide a more immersive experience that empowers them to build community, discover new titles, and promote their streams more effectively. 

This article dives into the benefits of adding game-sharing links to your platform and breaks down the steps for getting started.

What Are the Benefits of Using a Customized Link for Game Sharing?

As a gaming platform, you can optimize the game-sharing process by giving your users access to seamless, custom links. Here are some of the core benefits of trading randomized or generic URLS for fully personalized links:

Superior Personalization

For many people, especially those who livestream, gaming isn’t just a hobby—it’s part of their brand. Custom URLs allow gamers to add a gamer tag to any link they share, allowing them to carve out their niche in the gaming world.

Effortless Sharing

By using a custom link, gamers can make their content more accessible. Because of the custom domain name, friends and fans will be able to understand the purpose of the link immediately. They can also avoid manually typing in a long link with bulky, randomized extensions.

Memorability 

Gamers can pick out memorable, concise links that are easy for their friends and followers to remember. Instead of manually finding and generating a random URL, they can effortlessly recall and share a link based on their gamer tag, personal brand, or favorite game.

Seamless, Accessible Integration

When gamers can access memorable custom links, they can simply type or paste them into any chat thread or website. Finding and embedding links through their various gaming platforms can be a tedious process made simple with links that offer instant access to their game, library, or stream.

What Is The Purpose of Game Sharing?

Game sharing lets gamers collaborate by sharing links to their digital libraries, online lobbies, and livestreams, enhancing the gaming experience from different angles. Three main purposes of game sharing include:

Introduction to Games

Gamers can share links to their game libraries, allowing friends to discover and play new titles together, fostering a sense of community around popular games.

Multiplayer Convenience

Online games offer shareable lobbies, making it easy for friends to join in for cooperative or competitive play via a simple link. It also allows watching friends play while staying connected through in-game chat or voice calls.

Community Building

82% of gamers in the U.S. report forming new relationships through gaming.³ Sharing game links helps gamers connect with others, make new friends, and engage in niche gaming communities.

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Overall, sharing game links helps players connect with like-minded individuals, stay updated on gaming trends, and form niche gaming communities around their favorite games.

How to Offer Customized Links for Game Sharing with Identity Digital

Identity Digital makes it easy to offer customized game-sharing links and foster an optimized, modernized online gaming experience for your users. You can use two main options to integrate a custom URL feature into your platform:

• API Integration – Using an API directly links your gaming platform to a domain registrar’s infrastructure. Doing so gives your users a fully integrated way to find and register domains without leaving your gaming platform.

• iFrame integration – With an iFrame, you use a small code snippet to embed domain reselling tools into your existing platform. Because an iFrame setup is quick and straightforward, you can promote custom domains to enhance game sharing without making extensive changes to your platform.

Securing the Right Gamer-Centric TLD for Your Online Identity

To establish a distinctive online presence in the gaming world, consider purchasing a domain name with a gamer-centric top-level domain (TLD). Gamers have preferred specific TLDs that resonate with their interests and activities. Here are some of the favored TLDs within the gaming community:

.GAMES: This TLD directly speaks to the gaming industry, making it an ideal choice for websites and brands dedicated to video games, game reviews, and gaming-related content.

.COMMUNITY: A versatile choice, ".COMMUNITY" suits various gaming purposes, including forums, social groups, and websites that bring gamers together to discuss, share, and engage in gaming-related topics.

By securing one of these gamer-oriented TLDs, you can effectively brand your online gaming presence, making it easier for fellow gamers and potential audiences to find and connect with your content, community, or services. Remember that these domains' availability may vary, so acting promptly to secure your desired gamer-focused TLD is essential.

The Power of Personalization in the Gaming Industry

As gamers seek more personalized experiences, custom domain names for game-sharing links emerge as a strategic add-on for gaming platforms. Innovative brands in the gaming industry can connect with Identity Digital to get all the tools they need to incorporate customization into the game-sharing process through personalized domain names and links. 

Connect with the Identity Digital team to discover how custom links can give your audience a better experience and foster a more connected gaming community. 

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Sources: 

¹Nacho Industries Research Report. Strategic Partner Study, July 2023

²Entertainment Software Associates. 2023 Essential Facts About the U.S. Video Game Industry. https://www.theesa.com/2023-essential-facts/

³Statista. Share of video gamers in the United States who have made social connections through video games in 2023. https://www.statista.com/statistics/1340350/us-video-gaming-community-social-connections/